Retail

Japanese and Korean food and shopping corporation Lotte has signed a three-year extension to its title sponsorship of the LPGA golf tournament the Lotte Championship.

English Premier League football team Arsenal has sealed a three-year agreement to make car rental company Europcar an official club partner.

English Premier League football team Liverpool has signed a two-year extension to its regional partnership with IT, electronics and furniture retailer Courts Asia.

NFL American football team Cleveland Browns have signed a sponsorship agreement with Columbus-based discount department store chain Value City Furniture that will look to capitalise on increased fan interest surrounding the franchise’s pre-season training camp.

Home improvement and garden products retailer Bauhaus has signed a one-year extension to its sponsorship deal with German Bundesliga football team Schalke 04.

NFL American football team Seattle Seahawks has signed a three-year sponsorship deal with Washington-based retail services provider Outerwall.

Pro 12 rugby union team Connacht has sealed a four-year deal to make Irish-owned sports retailer Life Style Sports its new title sponsor.

Online sportswear and sports equipment supplier Outfitter has struck a deal to become a shirt sponsor of German Handball Bundesliga team MT Melsungen.

Sports, outdoor and lifestyle retailer Academy Sports + Outdoors has renewed its multi-year partnerships with the University of Alabama and Auburn University.

Singapore supermarket chain NTUC FairPrice has reached a deal worth S$5m (€2.9m/$4m) to become a tier one sponsor of the 2015 Southeast Asian (SEA) Games.

French Ligue 1 champion Paris Saint-Germain has extended its partnership with sports retail chain Go Sport through to the 2016-17 season.

US grocery company Albertsons has agreed a 15-year stadium naming rights deal with Boise State University worth $12.5m (€9m).

Destocking retailer Au Fil des Marques has entered into a two-year partnership with Ligue 1 football club FC Nantes.

Shopping centre group Westfield has been announced as the naming rights partner for the FFA Cup under a three-year deal commencing with the Australian knockout club football tournament’s inaugural edition this year.

US department store Belk has announced a six-year sponsorship deal with college sports organisation the Southeastern Conference.

Multinational sports goods retailer Intersport has become the first sponsor of the Champions Hockey League in a deal that will run through the pan-European club ice hockey competition’s 2016-17 season.