English Premier League football team Arsenal has sealed a three-year agreement to make car rental company Europcar an official club partner.
Europcar takes on the designation of Arsenal’s official car and van rental partner and will promote its tie-up with the 2014 FA Cup winner throughout Europe, South Africa, the United States and selected countries in Asia and Latin America.
During Arsenal home matches at the Emirates Stadium, Europcar will enjoy a branding presence, while its digital marketing rights extend throughout Arsenal’s official online and social media channels.
Arsenal finished fourth in the Premier League last season and will face Turkish club Besiktas in the play-off round of the Uefa Champions League. Arsene Wenger’s side began the 2014-15 season with a 3-0 victory over Manchester City in the FA Community Shield at Wembley on Sunday.