Retail

Supermarket chain Aldi has signed a four-year extension to its partnership with the British Olympic Association ahead of the 2016 summer Olympic Games in Rio de Janeiro, Brazil.

English Premiership rugby union club Leicester Tigers has named health products retailer Holland & Barrett as its new main sponsor, and extended its partnership with power tool manufacturer STIHL.

Sporting goods retailer Elverys Intersport has agreed a deal to become the new title sponsor and official retail partner of Irish Pro12 rugby union club Connacht.

NFL American football franchise the Denver Broncos has been given permission by the US Bankruptcy Court to terminate its sponsorship contract with sporting goods retail store chain Sports Authority.

The French National Handball League (LNH) has signed a title sponsorship agreement with Lidl, while the German supermarket chain has also extended its partnership with the German Handball Federation (DHB).

Golf’s European Tour has secured a partnership with audit, tax and consulting firm RSM and extended a deal with online sports retailer Fanatics.

Irish supermarket chain SuperValu has extended its sponsorship of the Gaelic Athletics Association’s (GAA) All-Ireland Football Championship.

National Car Rental has expanded its portfolio of Major League Baseball team partners by agreeing new deals with the Houston Astros, Baltimore Orioles, Texas Rangers and Chicago White Sox.

The German Handball Association (DHB) has agreed a partnership with national sporting goods retailer Karstadt Sports.

Australian Football League Aussie rules club the West Coast Eagles has signed up independent grocery chain IGA as a partner.

Speciality foods retailer Dean & Deluca has signed up as the title sponsor of the PGA Tour golf tournament at the Colonial Country Club in Fort Worth, Texas in the US.

The England and Wales Cricket Board is searching for a new main partner after supermarket chain Waitrose opted not to renew its sponsorship deal.

French Ligue 1 football club Olympique de Marseille has agreed a one-year extension to its shirt sponsorship deal with multinational sporting goods retailer Intersport.

Brazilian company Localiza has been named the official car rental partner of the 2016 Olympic and Paralympic Games in Rio de Janeiro.

NFL American football franchise the Kansas City Chiefs has agreed a seven-year extension to its deal with major partner, US supermarket chain Hy-Vee.

Supermarket chain Lidl has entered into a three-year partnership with the Ladies Gaelic Football Association.