Speciality foods retailer Dean & Deluca has signed up as the title sponsor of the PGA Tour golf tournament at the Colonial Country Club in Fort Worth, Texas in the US.
The six-year sponsorship agreement will run from 2016 to 2021.
The 2016 edition of the Dean & Deluca Invitational is scheduled to take place over the week of May 23-29. The tournament has been held at Colonial Country Club for the past 70 years, making it the Tour’s longest-tenured tournament at a single venue.
“Dean & Deluca is recognised for its uncompromising commitment to excellence and customer service in the gourmet food industry and we look forward to working with their team to integrate their brand, products and expertise into the tournament,” PGA Tour commissioner Tim Finchem said.
Tournament chairman Bobby Patton added: “The partnership with Dean & Deluca is very exciting given their expansion plans in the Dallas-Ft Worth area and key PGA Tour locations across the country.”