Shopping community Lyoness has entered into a partnership with the MotoGP motorcycling championship.
Under the agreement, Lyoness will sponsor three races between now and the end of the 2016 season: the Austrian Grand Prix on August 14, the Czech Grand Prix on August 21 and the Aragon Grand Prix in Spain on September 25.
As part of the deal, Lyoness’ branding will be displayed on one corner of the track during each event. Lyoness struck the agreement with Dorna Sports, MotoGP’s commercial rights-holder.
“The cooperation with MotoGP is another milestone for our company, as it directly corresponds to our strategy of incorporating ourselves into the world of popular sports,” Lyoness chief executive Hubert Freidl said.