Personal Care & Fragrances
FIG partners up with Tokio Inkarami
The International Gymnastics Federation (FIG) has agreed a one-year partnership with Japanese haircare brand Tokio Inkarami.
The brand, which is owned by IFing Co
Bayern Munich extends Gold Partner deal with Procter & Gamble
Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble
Great Clips makes long-term commitment to NHL
Hair salon franchise Great Clips has agreed a multi-year partnership with North American ice hockey league the NHL and Players’ Association the NHLPA following an initial deal that covered the 2018 Stanley C…
ELeague signs up Axe as personal care partner
Men’s grooming brand Axe has agreed a deal to become the official personal care partner of ELeague, the esports organisation operated by US media company Turner and the IMG agency.
ZO Skin Health backs West Ham’s women’s team
ZO Skin Health has been unveiled as a sponsor of West Ham United’s women’s football team.
The three-and-a-half-year deal names ZO Skin Health as the team’s Official Skincare Partner. The
Barbasol extends PGA Tour sponsorship to 2023
Shaving products brand Barbasol has announced a five-year extension to its sponsorship of the annual Barbasol Championship on the PGA Tour
US Women’s National Team joins Secret Deodorant campaign
The US Women's National Soccer Team has reached an agreement with Secret Deodorant, which will span 2019
Tottenham adds Molton Brown to Stadium Supplier group
English Premier League football club Tottenham Hotspur has entered into a supplier partnership with personal care brand Molton Brown
Man United adds Remington to Global Partner portfolio
Premier League club Manchester United has signed a new multi-year global partnership with personal care brand Remington
WTA signs new global partnership with Moroccanoil
The Women’s Tennis Association has signed a new global partnership with oil-infused beauty brand Moroccanoil.
Mutest scores naming rights deal at RC Strasbourg
French health insurance firm Mutest has signed a new naming rights partnership with Ligue 1 club RC Strasbourg
Basketball Australia nets double deal
The Basketball Australia has struck sponsorship deals with vitamin tablets and drinks brand Berocca and the New Era Cap Company
Australian Open signs sunscreen partner
The Australian Open grand slam tennis tournament has agreed a sponsorship deal with skincare products manufacturer La Roche-Posay
Garnier returns to Australian Open
Cosmetics brand Garnier has rekindled its association with the Australian Open by agreeing to partner with the 2019 edition of the tennis grand slam
Pure Silk adds Virginia tournament to LPGA partnership
Cosmetics brand Pure Silk has furthered its backing of the Ladies Professional Golf Association by agreeing to become the new title sponsor of its annual tournament at Kingsmill Resort in Williamsburg,…
Head & Shoulders extends backing of Turkish basketball
Shampoo brand Head & Shoulders has renewed its sponsorship agreement with the Turkish Basketball Federation (TBF)
Rexona partners up with Copa Libertadores
The South American Football Confederation (Conmebol) has agreed a four-season deal with consumer goods company Unilever that will make its Rexona antiperspirant brand a new partner of the Copa Libertadores
Unilever inks new global partnership with LaLiga, activates via Clear Men and Rexona
Spain’s LaLiga has signed a new global deal with Unilever as an Official Personal Care Partner.