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Pure Silk adds Virginia tournament to LPGA partnership

Cosmetics brand Pure Silk has furthered its backing of the Ladies Professional Golf Association by agreeing to become the new title sponsor of its annual tournament at Kingsmill Resort in Williamsburg, Virginia.

The three-year deal will see the event renamed as the Pure Silk Championship from 2019 to 2021. Pure Silk has been an LPGA partner since 2013.

“Pure Silk and Kingsmill Resort have been incredible partners and supporters of the LPGA for many years, so this is a great match,” LPGA commissioner Michael Whan said.

“Pure Silk is not only an incredible title partner, but also a marketing partner, a sponsor of numerous LPGA athletes and, most importantly, a great friend. We’re excited to build on the rich history the LPGA has at Kingsmill with the Pure Silk Championship.”

The 15th edition of the Pure Silk Championship will be played May 20-26, 2019, at Kingsmill Resort for a $1.3m (€1.14m) purse.