Alain Afflelou sees potential in Coupe de la Ligue partnership

Opticians chain Alain Afflelou has agreed a deal with the French Football League (LFP) to sponsor the Coupe de la Ligue club competition.

Alain Afflelou will serve as the official optician of the competition for the 2016-17 season of the tournament.

Alain Afflelou will benefit from pitchside advertising exposure on match days. Digital activations will also be launched to give fans the chance to win match tickets and jerseys.

Top-tier Ligue 1 clubs enter the Coupe de la Ligue at the third round stage next month. Paris Saint-Germain is the defending champion, having defeated Lille 2-1 in last season’s final.

Alain Afflelou will sit alongside recruitment agency Triangle Interim as a second-tier official partner of the Coupe de la Ligue.