Food & Drink

Organisers of the Qatar 2015 Men’s Handball World Championship have announced energy drink manufacturer Go & Fun as an official partner and the official sports drink of the tournament.

AFL Australian rules football club Port Adelaide has made flavoured milk manufacturer Oak a premier partner under a multi-year deal.

English Premier League football club Arsenal has entered into a partnership with the UK division of Danish brewing company Carlsberg.

The Reese’s brand of North American chocolate manufacturer the Hershey Company is to become a sponsor of the new College Football Playoff (CFP) collegiate American football system.

Soft drinks giant Coca-Cola has agreed a sponsorship deal for the Copa America 2015 international team football tournament.

Soft drinks giant and top-tier Fifa sponsor Coca-Cola has expressed its displeasure with the ongoing controversy surrounding the report into the bidding process for the 2018 and 2022 World Cups.

International Premier League Tennis (IPTL) received a multi-million dollar sum from regional soft drinks group Coca-Cola India for the title sponsorship rights to the inaugural team tennis series with just weeks to spare before its launch on November 28.

Spanish Liga football club Barcelona has extended its partnerships with South African firm Castle Brewery and Catalonia-based cava producer Freixenet.

NHL ice hockey team Arizona Coyotes has agreed a long-term partnership with natural nutritional products brand Mix1 Life.

The Scottish Football Association has agreed a four-year renewal to its partnership with confectionary company Mars Chocolate UK.

Formula One has come under fire from the European Alcohol Policy Alliance (Eurocare) over the level of alcohol advertising in the motor-racing championship.

Dutch brewing company Heineken has expanded its involvement in Major League Soccer by announcing individual team partnerships with seven franchises from the North American football competition.

Australian National Rugby League team Manly Warringah Sea Eagles has agreed a two-year deal with Coco Joy to make the natural beverages company its shirt sleeve sponsor.

The Australian National Rugby League’s Melbourne Storm rugby league club has extended its partnership with Coca-Cola Company-owned sports drinks brand Powerade.

Beverage company Coca-Cola has signed up as the title sponsor of the inaugural 2014 International Premier Tennis League (IPTL).

Drinks company FAL Healthy Beverages has agreed a two-year sponsorship deal with Australian Big Bash League Twenty20 cricket team Melbourne Renegades.