Food & Drink

North American basketball league the NBA has agreed a regional partnership in the Brazilian market with US beer brand Budweiser.

NBA basketball franchise the Houston Rockets has agreed a first-of-its-kind partnership with sports drink brand BodyArmor.

NFL American football franchise the Seattle Seahawks has agreed a partnership with beverage company Humm Kombucha.

The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.

German brewery Veltins has agreed a two-year extension to its sponsorship agreement with the Vierschanzentournee, a showpiece ski-jumping series that is also known as the Four Hills Tournament.

The NBA China division of the North American National Basketball Association has unveiled partnership deals with carmaker Dongfeng Nissan and the Harbin Brewery.

The United States Olympic Committee has agreed a five-year partnership with confectionery group Hershey.

Mexican beer brand Tecate has moved to enhance its presence in the European football market by entering into a multi-year partnership with English Premier League club Manchester City.

Formula One motor-racing team McLaren has unveiled a partnership with Chandon, a sparkling wine brand of the Moët Hennessy group.

English Premier League football club Manchester City has agreed a multi-year partnership with Thai beverage group Singha.

English Premier League football club Arsenal has claimed a first after agreeing a three-year partnership with Ethiopian brewery Dashen.

US premium coffee company Marley Coffee has extended its partnership with NFL American football franchise the Denver Broncos.

English Premiership rugby union club Wasps has entered into a partnership with Dutch brewing company Heineken.

The car manufacturer Audi is contemplating entering Formula One with Red Bull serving as a main sponsor of the motor-racing team, according to German car magazine Auto Bild.

Italian Serie A football club AC Milan has signed a one-year sponsorship deal with Kimbo, the coffee roasting and blending company.

German supermarket chain Lidl is using sponsorship of national sports properties in two major European markets to help reposition the brand from a hard discount distributor to a mass market brand.