Food & Drink

Danone-owned mineral water brand Evian has entered into a partnership with Swiss Tennis, the sport’s governing body in the country.

NBA basketball franchise the Cleveland Cavaliers has entered into a partnership with Australian health and wellbeing company Sanitarium, which produces the Up&Go range of breakfast drinks.

US brand BodyArmor has agreed deals to become the official sports drink of the Atlantic 10 collegiate sports conference and St John’s University’s athletics programme.

The NBA China division of North America’s National Basketball Association has entered into a multi-year partnership with Australian winemaker and distributor Treasury Wine Estates.

UCI WorldTour cycling team Trek Factory Racing has signed Italian coffee brand Segafredo as its new co-title sponsor.

The International Basketball Federation (Fiba) has signed Chinese conglomerate Beijing Enterprises Group as its first international partner under the governing body’s new competition system.

NBA basketball franchise the Phoenix Suns has entered into a multi-year partnership with vodka brand Effen.

The South African Rugby Union, the governing body of rugby union in the country, has renewed a sponsorship deal with sports drink Energade.

Scottish beer brand Tennent’s has expanded its existing partnership with the Irish Football Association, the sport’s governing body in Northern Ireland, by agreeing a deal to become the new title sponsor of the Irish Cup club knockout competition.

The Boat Race Company has sealed a new partnership with UK brewer Adnams Southwold.

Coffee and baked goods chain Dunkin’ Donuts has signed on as the first corporate sponsor of the National Women’s Hockey League, a new ice hockey competition in the United States.

Global wine business Accolade Wines has entered into a partnership with the Lawn Tennis Association, the governing body for tennis in the UK.

North American stock-car racing series Nascar has named poultry food products manufacturer Pinty’s as the new title sponsor of its Canadian division.

Major League Baseball franchise the New York Mets has agreed a multi-year partnership with soft drinks giant Coca-Cola.

Dos Equis, a beer brand produced by Mexican brewery Cervecería Cuauhtémoc Moctezuma, has struck a deal to become a sponsor of the College Football Playoff (CFP) US collegiate American football system.

Cereal foods manufacturer Kellogg’s has agreed a deal with the British Olympic Association to become an official partner of Team GB.