Food & Drink
IndyCar brews MillerCoors partnership
US-based brewery MillerCoors has signed a multi-year partnership with North American motor-racing series IndyCar.
Anheuser-Busch, Delta sign up for Copa America Centenario
US brewing giant Anheuser-Busch and Delta Air Lines have signed up as official partners of this summer’s Copa America Centenario national team football tournament, which will be staged in the United States.
Delhi Daredevils milk new principal sponsor, secure whisky partner
Dairy products manufacturer Mother Dairy has agreed a deal to become the principal sponsor of Indian Premier League Twenty20 cricket franchise the Delhi Daredevils for the upcoming 2016 season.
Atlanta Braves pour Coca-Cola extension
Soft drinks giant Coca-Cola has extended its long-running partnership with Major League Baseball franchise the Atlanta Braves.
White Sox switch from Pepsi to Coke
Major League Baseball franchise the Chicago White Sox has entered into a multi-year partnership with soft drinks giant Coca-Cola, bringing to an end its long-running association with rival company PepsiCo.
Cargill links up with Supergiants IPL franchise
The Rising Pune Supergiants Indian Premier League Twenty20 cricket franchise has unveiled a sponsorship deal with agricultural food producer Cargill Foods India.
Bundaberg elects to re-engage with NRL
Diageo-owned drinks brand Bundaberg Rum has signed a sponsorship deal with Australia’s National Rugby League.
Johnnie Walker: Keeping ‘Join the Pact’ on the road
Japanese baseball league toasts Wolf Blass partnership
Australian winery Wolf Blass has entered into a partnership with Nippon Professional Baseball, the operator of Japan’s domestic league.
Ajinomoto unveiled as latest Tokyo 2020 partner
Food producer Ajinomoto has been unveiled as an official partner of the Tokyo 2020 summer Olympic Games.
Chinese FA drinks to extension with beer partner
The Chinese Football Association has signed a four-year extension to its partnership with the Yanjing Beer brand.
McLaren renews Johnnie Walker with performance-related deal
Diageo-owned whisky brand Johnnie Walker renewed its official sponsorship of Formula One team McLaren-Honda in a deal with a significant performance-related component.
Carlsberg renews long-running Liverpool relationship
English Premier League football club Liverpool has extended a sponsorship deal with the Carlsberg brewery.
ECB drinks to Foster’s partnership
Australian lager brand Foster’s has agreed a two-year sponsorship deal with the England and Wales Cricket Board.
Sailing’s Transat race secures title sponsor
French bakery goods brand Bakerly has been named the new title sponsor of the Transat sailing event.
Durham drinks to new beer partnership
Australian lager brand Foster’s has secured a partnership with English county cricket club Durham.
Daffy’s on board with Manor Racing
Formula One motor-racing team Manor Racing has entered into a partnership with Scottish gin brand Daffy’s.
Toro Rosso drinks to extended beer deal
Spanish brewery Estrella Galicia has extended its partnership with Formula One motor-racing team Toro Rosso.