Chinese FA drinks to extension with beer partner

The Chinese Football Association has signed a four-year extension to its partnership with the Yanjing Beer brand.

Under the agreement, financial terms of which were not disclosed, the company will remain an official sponsor of the Chinese national team until the end of 2019. The two parties’ previous deal, which commenced in 2011, was due to expire this year.

The China Football Industry Development Corporation, the marketing agent of the national team, brokered the deal.