Major League Baseball franchise the Chicago White Sox has entered into a multi-year partnership with soft drinks giant Coca-Cola, bringing to an end its long-running association with rival company PepsiCo.
As the official soft drink of the White Sox, Coca-Cola will receive significant brand exposure inside U.S. Cellular Field, the club’s home ballpark. Its range of products will also be available to purchase at a number of concession stands throughout the stadium on game days.
In addition, Coca-Cola will sponsor the club’s new interactive digital feature, which encourages fans to share photos on the video boards around U.S. Cellular Field during games.
The company has also been named the presenting sponsor of White Sox Family Sundays, which offers discounted tickets to families for each of the club’s 13 Sunday home games during the 2016 season. Various other campaigns such as fireworks nights and product giveaways will be organised to promote the partnership.
Coca-Cola has sponsored the White Sox before, having partnered the club from 1991 to 2000. PepsiCo's 15-year association with the club came to an end following the conclusion of the 2015 MLB season.
The White Sox plays its first home game of the new MLB campaign against the Cleveland Indians on Friday.