Food & Drink
Blue Moon saddles up for Kentucky Derby
US brewery MillerCoors has agreed a multi-year deal with Churchill Downs Racetrack for its Blue Moon brand to become the official craft beer of horseracing showpiece the Kentucky Derby
Mars returns to partner Napoli
Food products manufacturer Mars has entered into a new partnership with Italian Serie A football club Napoli
Shirt sponsor extends with Irish champion
League of Ireland Premier Division football club Dundalk has agreed a two-season extension to its deal with main shirt sponsor Fyffes
Solheim Cup’s sponsor portfolio grows
A further three partners have signed on for the 2019 Solheim Cup, ahead of this year’s edition of the women’s golf showpiece at Gleneagles, Scotland from September 9-15.
Coca-Cola Japan backs home Paralympics
The Japanese division of soft drinks manufacturer Coca-Cola has been unveiled as a sponsor of the 2020 Paralympic Games in Tokyo
Beijing 2022 signs latest domestic partners
The organising committee for the 2022 Olympic and Paralympic winter Games in Beijing has signed sponsorship deals with the Arawana brand of the Yihai Kerry Group, as well as Beijing Shunxin Agriculture
Qatar’s tax hike on alcohol presents World Cup headache for Budweiser
World Cup 2022 hosts Qatar has introduced a 100-per-cent alcohol tax – presenting a new sales challenge for Fifa’s official beer sponsor Budweiser at the tournament.
Eat Rite to support Buffalo franchises
Eat Rite Foods, a healthy foods producer, has been revealed as a new partner of the ownership group behind the Buffalo Bills NFL American football franchise and Buffalo Sabres NHL ice hockey team
Man City signs new energy drink deal with Power Horse
Premier League club Manchester City has signed a new Official Energy Drink Partner deal with Austrian brand Power Horse
Arsenal signs up regional beer partner for Rwanda
Premier League club Arsenal has signed a new Regional Beer Partner Deal with Rwandan brand Skol Brewery
Carabao terminates Flamengo partnership
Thai energy drinks brand Carabao has terminated its partnership with Brazilian top-tier football club Flamengo four years early
Tsingtao, Yanjing to sponsor 2022 Beijing Winter Olympics
Chinese beer brands Tsingtao and Yanjing have signed as Official Beer Partners of the 2022 Beijing Olympic and Paralympic Winter Games
Birra Moretti returns to its roots with Udinese
Italian Serie A football club Udinese has struck a sponsorship deal with beer brand Birra Moretti.
The agreement will run until the end of the 2020-21 season
Castle Lager to headline South African summer Tests
South African beer brand Castle Lager will be the headline sponsor of the upcoming cricket Test series between South Africa and opponents Pakistan and Sri Lanka.
FC Cincinnati brings Official Chili Partner to MLS
Expansion Major League Soccer franchise FC Cincinnati has signed a new Official Partner deal with local restaurant chain Skyline Chili
ICC teams up with Indian whisky brand
The International Cricket Council has signed a five-year sponsorship deal with Indian whisky brand Royal Stag
Yakult extends as Fina major partner
Probiotic dairy products manufacturer Yakult has signed a long-term extension to its partnership with Fina, the world governing body for aquatic sports
ICC signs Bira 91 deal, US tech brands to step up in 2019
The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.