Financial Services
Tokyo 2020 enhances corporate support for Olympic bid
Tokyo 2020 has further expanded the roster of commercial partners for its bid to host the Summer Olympic Games by announcing interactive entertainment company Sega and life insurance firm Nippon as official bid partners.
Highveld Lions secure Aon agreement
The South African branch of risk management firm Aon has secured a two-year deal to become an associate sponsor of the Highveld Lions cricket team.
Leadership: Bruce Cook, Head of RBS Group Sponsorship
SportBusiness sister publication Sport Sponsorship Insider, asked Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.
AC Milan banks new sponsorship deal
Banca Popolare di Milano (BPM) has agreed a three-year sponsorship deal with Italian Serie A football club AC Milan.
Scotiabank extends backing of West Indies cricket
The West Indies Cricket Board has agreed a five-year extension to its sponsorship agreement with Scotiabank.
Aon: Interview with Phil Clement, Aon’s global chief marketing and communications officer
Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.
Esurance extends USTA and US Open sponsorship
The United States Tennis Association has agreed an extension to its deal with Esurance to continue its sponsorship of the US Open tennis tournament until 2015, according to 10sball.com.
Allianz teams up with Women’s British Open
Financial services firm Allianz has strengthened its golfing ties by partnering with the 2013 Women’s British Open.
Deutsche Bank chooses Inter for entry into Italian football market
Serie A club Inter Milan has sealed a major sponsorship deal with Deutsche Bank in an agreement that marks the German financial services company’s first entry into the Italian football market.
Perth Wildcats bank sponsor extension
Member-owned bank P&N has re-signed as a platinum partner of Australian basketball team Perth Wildcats for the 2013-14 and 2014-15 seasons.
Medellin 2018 secures Bancolombia backing ahead of Youth Olympics vote
The bid committee for Medellín’s tilt at the 2018 Youth Olympic Games has secured a sponsorship deal with Bancolombia – the largest commercial bank in Colombia.
Tinkoff Bank admits interest in sole sponsorship of cycling team
Tinkoff Bank has admitted it is considering assuming sole sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.
Swansea seeks to boost global brand through GWFX partnership
English Premier League football club Swansea City has announced a record shirt sponsorship deal with online trading firm GWFX, one of the core brands of global financial services provider Goldenway.
Direct Line furthers Berlin ties with Hertha partnership
Hertha Berlin has agreed a two-year sponsorship deal with insurance company Direct Line as the club prepares to make its return to the 1.Bundesliga, the top tier of German football.
Allianz makes a splash with FINA World Championships partnership
Allianz has agreed a deal to sponsor the 2013 edition of the International Swimming Federation (FINA) World Championships.
Aviva pays more for Premiership Rugby renewal
State Farm renews Gold Cup deal
Concacaf, football’s governing body in the Caribbean, North and Central America, has announced that insurance company State Farm has signed up as a sponsor of the 2013 Gold Cup national team tournament.
Colombian Football Federation scores Allianz backing
The Colombian Football Federation (FCF) has agreed a new sponsorship deal with Allianz.