Financial Services
MasterCard: Consumer-based marketing for business to business operations
Payment systems company MasterCard is using its sports sponsorships as part of a consumer-based marketing strategy despite a lack of direct consumer operations, Ann Cairns, president, international markets for MasterCard, told Sports Sponsorship Insider.
Liverpool banks MBNA extension
Credit card company MBNA has extended its long-term partnership with English Premier League football club Liverpool until the end of the 2018-19 season.
Shirt sponsor delivers extension for Borussia Mönchengladbach
German Bundesliga top-tier football club Borussia Mönchengladbach has signed a five-year extension to its kit sponsorship deal with retail bank Postbank.
Principality pitches in with Senior Open deal
Welsh financial services firm Principality Building Society has reached a sponsorship agreement for the European Tour’s 2014 Senior Open golf tournament.
HSBC banks on European Tour’s PGA Championship
International banking group HSBC has reached an agreement to become the official bank of the PGA Championship of golf’s European Tour.
Reports from sponsorship industry event the ESA Summit 2014
Global banking brand Barclays has refocused the strategy for its title sponsorship of the English Premier League this season on brand engagement rather than media delivery, according to David Wheldon, Barclays head of brand, reputation and citizenship.
Standard Chartered extends commitment to Singapore Marathon
International banking group Standard Chartered has signed a three-year extension to its title sponsorship of the Singapore Marathon.
MasterCard completes top-tier partner roster for Rugby World Cup
Global payment company MasterCard has signed on as the sixth and final worldwide partner of the 2015 Rugby World Cup, which takes place in England next year.
Friends Life on board for cycling’s Women’s Tour
Pensions provider Friends Life has been unveiled as title sponsor for the inaugural edition of the UK’s Women’s Tour cycling series.
OCBC Bank becomes latest partner for Singapore’s WTA Championships
Singapore-headquartered OCBC Bank has reached a five-year agreement with the Women’s Tennis Association to become the official card partner of its season-ending WTA Championships in Singapore.
ANZ banks naming rights extension for Sydney Olympic stadium
Banking group ANZ has extended a deal for the naming rights to the former Olympic stadium in Sydney, Australia, until 2017.
Allianz scores first with Women’s Bundesliga deal
Multinational financial services company Allianz has agreed a five-year deal to become the first title sponsor of the German Women’s Bundesliga club football competition.
Manchester United banks Serbian partner
English Premier League football club Manchester United has agreed a four-year sponsorship deal with Serbian bank Eurobank.
Tour of Britain covered by Velosure
Cycling insurance specialist Velosure has extended its partnership with SweetSpot, organiser of the Tour of Britain cycling event.
Standard Bank Namibia scores with Super Cup title deal
Financial services institution Standard Bank Namibia has announced a three-year naming sponsorship for the Namibia Football Association’s new Super Cup competition.
Northwestern Mutual extends NCAA sponsorship
US financial services firm Northwestern Mutual has reached a deal with media companies CBS Sports and Turner Sports to extend its partnership with the National Collegiate Athletic Association (NCAA) through 2020.
Schalke banks dual deal extension
German Bundesliga football club Schalke 04 has signed four-year extensions to its partnerships with regional banks Volksbank Ruhr-Mitte and VR-Bank Westmünsterland.
TaxSlayer touches down for Gator Bowl naming spot
Financial services company TaxSlayer has agreed a six-year naming rights partnership with Gator Bowl Sports for the Gator Bowl American football college game.