Financial Services

Financial services company Nedbank has extended a title sponsorship deal for the Golf Challenge European Tour event in South Africa.

Global investment company Sapinda Holding has agreed a deal to become the latest sponsor of the soon to be rebranded MTN-Qhubeka, Africa’s sole Professional Continental cycling team.

German Bundesliga Club Bayern Munich’s Premier Partner deal with German banking group HypoVereinsbank last month was its seventh deal in 2015, the fifth involving a renewal with an existing partner as part of a major overhaul of the club’s sponsorship model.

Global banking group HSBC will pay more per year in prize money for its title sponsorship of the flagship WGC-HSBC Champions golf tournament in Shanghai, China under the terms of its five-year extension.

UK life insurance and financial services company Prudential has opted to extend its title sponsorship of annual mass-participation cycling event RideLondon.

The BNP Paribas Open Indian Wells tennis tournament, referred to as the fifth Grand Slam, has the highest title sponsorship value of any mandatory tennis event on the Association of Tennis Professionals (ATP) or Women’s Tennis Association (WTA) Tours.

Russian financial services group VTB has said it will not extend its top-tier sponsorship deal with the International Association of Athletics Federations, but has denied the decision is connected to the Russian doping scandal currently engulfing the sport.

NBA basketball franchise the Charlotte Hornets has extended its partnerships with insurance agency Insurance of America and restaurant chain McAlister’s Deli.

Indian digital payments platform FreeCharge has agreed a deal with the Board of Control for Cricket in India to become a partner of the Indian Premier League Twenty20 cricket competition.

The Cricket All-Stars Series, which got underway on Saturday at New York’s Citi Field ballpark, has revealed its line-up of sponsors for the three-game exhibition competition.

Australian NRL rugby league club Melbourne Storm has agreed a partnership with sportswear brand Star.

Global banking and financial services company HSBC has further enhanced its backing of golf by agreeing to the renewal of its sponsorship deals with three of the sport’s flagship events in Asia and the Middle East.

US regional financial services company Charlotte Metro Credit Union (CMCU) has entered into a partnership with NBA basketball team the Charlotte Hornets.

Italian Formula One motor racing team Toro Rosso entered into a partnership with Mexican insurance broker Interproteccion for the country’s return to the motor racing series’ calendar at the weekend, with the two parties set to explore a long-term collaboration.

Italian Serie A football club Palermo has agreed a partnership with online foreign exchange trading company InstaForex.

French Ligue 1 football club Saint-Etienne has agreed a partnership with brokerage firm Investing Area.