Financial Services
Queensland Reds extend with main sponsor
Australian Super Rugby franchise the Queensland Reds has signed a three-year extension to its naming-rights partnership with St. George Bank.
Scotiabank sets new benchmark with arena naming-rights deal
Canada-based banking group Scotiabank has acquired naming rights to the Air Canada Centre, home of NBA basketball franchise the Toronto Raptors and NHL ice hockey team the Toronto Maple Leafs, as part of a lucrative 20-year deal.
Globe Life takes naming rights to Rangers’ new ballpark
Globe Life and Accident Insurance Company has expanded a deal with the Texas Rangers to become the naming rights partner for the Major League Baseball team’s new ballpark.
Women’s sport: Sponsorship viewpoint from Lidl and Aon
QNB steps up backing of Qatari football
Financial institution Qatar National Bank (QNB) has renewed its sponsorship deal with the Qatar Football Association (QFA) and Qatar Stars League Management (QSLM).
JLT takes on Sheffield Shield rights under extended Cricket Australia deal
Insurance provider JLT Australia has renewed its partnership with the Cricket Australia national governing body.
Local firm signs up as FC Köln sleeve sponsor
Insurance company DEVK has agreed a deal to become the sleeve sponsor of German Bundesliga football club FC Köln.
AOK extends DHB backing to women’s team
Health insurance firm AOK has expanded its partnership with the German Handball Federation (DHB) to include sponsorship of the women’s national team.
PGA Tour signs new title sponsor for Tournament of Champions
Business-focused mutual insurance company Sentry has been named as the new title sponsor of PGA Tour golf event the Tournament of Champions.
Vitality retains naming rights to Bournemouth stadium
Health and life insurance provider Vitality has renewed its naming rights deal for English Premier League football club AFC Bournemouth’s home stadium.
Absa extends backing of Premier Soccer League
Financial services company Absa has extended a title sponsorship agreement with South Africa’s Premier Soccer League for the top-tier Premiership competition.
Nib signs up as major sponsor of AFL’s Tigers
Health insurance company Nib has entered into a partnership with AFL Aussie rules football club the Richmond Tigers.
Kuala Lumpur 2017 completes sponsor programme
The organising committee for the 2017 edition of the Southeast Asian Games multi-sport event in Kuala Lumpur, Malaysia, has completed its sponsorship line-up after partnering with Japanese financial services firm Aeon and a host of other local and overseas companies.
OGC Nice signs double deal
French Ligue 1 football club OGC Nice has agreed sponsorship deals with hotel chain 7 Days Inn and financial services company Westfield.
Capital One replaces Verizon as Washington arena naming rights partner
Financial services company Capital One has been unveiled as the new naming-rights sponsor of Verizon Center, the home of NHL ice hockey franchise the Washington Capitals and NBA basketball team the Washington Wizards.
Espanyol strengthens Chinese ties with new shirt sponsor
Chinese online financial services platform Leadercf has signed a shirt sponsorship deal with Spanish LaLiga football club Espanyol.
Liverpool signs up Western Union as sleeve sponsor
English Premier League football club Liverpool has named financial services company Western Union as a principal partner and its first-ever sleeve sponsor.
HDI adds sleeve sponsorship to Hannover partnership
Insurance company HDI has expanded its partnership with Hannover 96 to become the first sleeve sponsor of the German Bundesliga football club.