Financial Services

Australian Super Rugby franchise the Queensland Reds has signed a three-year extension to its naming-rights partnership with St. George Bank.

Canada-based banking group Scotiabank has acquired naming rights to the Air Canada Centre, home of NBA basketball franchise the Toronto Raptors and NHL ice hockey team the Toronto Maple Leafs, as part of a lucrative 20-year deal.

Globe Life and Accident Insurance Company has expanded a deal with the Texas Rangers to become the naming rights partner for the Major League Baseball team’s new ballpark.

The busy summer of sport for women's national teams in football, cricket and rugby union represents, for some, a watershed moment in the development of women's sport, not least because of the growing support…

Financial institution Qatar National Bank (QNB) has renewed its sponsorship deal with the Qatar Football Association (QFA) and Qatar Stars League Management (QSLM).
 

Insurance provider JLT Australia has renewed its partnership with the Cricket Australia national governing body.

Insurance company DEVK has agreed a deal to become the sleeve sponsor of German Bundesliga football club FC Köln.

Health insurance firm AOK has expanded its partnership with the German Handball Federation (DHB) to include sponsorship of the women’s national team.

Business-focused mutual insurance company Sentry has been named as the new title sponsor of PGA Tour golf event the Tournament of Champions.

Health and life insurance provider Vitality has renewed its naming rights deal for English Premier League football club AFC Bournemouth’s home stadium.

Financial services company Absa has extended a title sponsorship agreement with South Africa’s Premier Soccer League for the top-tier Premiership competition.

Health insurance company Nib has entered into a partnership with AFL Aussie rules football club the Richmond Tigers.

The organising committee for the 2017 edition of the Southeast Asian Games multi-sport event in Kuala Lumpur, Malaysia, has completed its sponsorship line-up after partnering with Japanese financial services firm Aeon and a host of other local and overseas companies.

French Ligue 1 football club OGC Nice has agreed sponsorship deals with hotel chain 7 Days Inn and financial services company Westfield.

Financial services company Capital One has been unveiled as the new naming-rights sponsor of Verizon Center, the home of NHL ice hockey franchise the Washington Capitals and NBA basketball team the Washington Wizards.

Chinese online financial services platform Leadercf has signed a shirt sponsorship deal with Spanish LaLiga football club Espanyol.

English Premier League football club Liverpool has named financial services company Western Union as a principal partner and its first-ever sleeve sponsor.

Insurance company HDI has expanded its partnership with Hannover 96 to become the first sleeve sponsor of the German Bundesliga football club.