Financial Services
LPGA signs presenting partner for revamped qualifying series
The Ladies Professional Golf Association (LPGA) has named health insurance company Blue Cross and Blue Shield of North Carolina as the presenting sponsor of its new qualifying series.
Premiership Rugby confirms Gallagher as new title sponsor
US insurance company Arthur J Gallagher & Co has today (Thursday) been confirmed as the new title sponsor of the English Premiership, the top tier of club rugby union in the country.
Charles Schwab links up with PGA Championship
Investment services firm Charles Schwab has been unveiled as a sponsor of the PGA Championship, one of golf’s four men’s majors.
UnionPay to sponsor International Champions Cup
Chinese financial services provider UnionPay has agreed a deal to sponsor the Singapore leg of the 2018 International Champions Cup pre-season football tournament.
ASB extends commitment to New Zealand Rugby
Banking group ASB has expanded its partnership with New Zealand Rugby to cover the women’s national team and the Maori All Blacks.
HSBC and Rugby Sevens: Interview with Leanne Cutts, HSBC group general manager and group head of marketing
Premiership Rugby closing in on new title sponsor
US insurance company Arthur J Gallagher & Co is set to become the new title sponsor of the English Premiership, the top tier of club rugby union in the country, according to multiple reports.
MLB’s Giants, Yankees sign new deals
The San Francisco Giants and New York Yankees North American Major League Baseball franchises have sealed partnerships with business spend management company Coupa Software and membership warehouse club operator BJ’s Wholesale Club, respectively.
LPGA secures presenting sponsor for Kingsmill Championship
US insurance firm Geico has signed a deal to become the presenting sponsor of the Ladies Professional Golf Association’s Kingsmill Championship.
UBS partners with LA Kings
NHL ice hockey team the Los Angeles Kings has agreed a sponsorship deal with financial services company UBS.
Manchester United partners with PingAn Bank
English Premier League football club Manchester United has agreed a sponsorship deal with Chinese banking group PingAn Bank.
Magellan axes Cricket Australia deal amid ball-tampering scandal
Magellan Financial Group has today (Thursday) become the first major Cricket Australia sponsor to terminate its association with the body in the wake of the ball-tampering scandal that has enveloped the national team.
LCL extends commitment to Tour de France’s yellow jersey
French financial services company LCL has renewed its long-running partnership with the Tour de France, through which it sponsors the cycling race’s iconic yellow jersey.
PNC Bank makes move into sports sponsorship with Nascar deal
US financial services company PNC Bank has agreed its first major sports sponsorship through a deal with North American stock car-racing series Nascar.
Title sponsor signs on for snooker’s China Open
Snooker’s China Open has agreed a deal for financial services company Fuhua Group to become its new title sponsor.
Durham lands new shirt sponsor
English County Championship cricket club Durham has agreed a sponsorship deal with specialist fund management company Liontrust.
BNP Paribas extends title sponsorship of tennis showpiece
Financial services company BNP Paribas has renewed its title sponsorship of the BNP Paribas Open tennis event by a further five years.
Yankees sign insurance partner
Major League Baseball team the New York Yankees has agreed a sponsorship deal with insurance and investment organisation Starr Companies.