NHL ice hockey team the Los Angeles Kings has agreed a sponsorship deal with financial services company UBS.
The deal, the length of which was not disclosed, names UBS as an official partner of the Kings.
UBS will benefit from branding and in-game activations at Staples Center as part of the deal, which was brokered by AEG Global Partnerships.
UBS will be promoted during the Kings’ locally televised regular-season home games, and on LAKings.com. It will also become the presenting sponsor of each LA Kings Power Play during all home games. A range of social and digital content will be launched to promote the partnership.