Energy
Pyeongchang 2018 powers up with Aggreko
ExxonMobil and Tag commit to Red Bull as McLaren regroups
Eintracht Frankfurt powers up Mainova extension
Repsol extends title sponsorship of MotoGP giants
ExxonMobil makes switch from McLaren to Red Bull
BWF expands Total partnership
French oil and gas giant Total has expanded its partnership with the Badminton World Federation to sponsor the season-ending World Superseries Finals, which are held in Dubai.
Vos’ new team energised by title sponsor
Dutch sustainable energy firm WM3 Energie has agreed a five-season deal to become title sponsor of new UCI Women’s World Tour cycling team Fortitude Pro Cycling.
ExxonMobil adds NBA to non-motorsports strategy
Oil and gas company ExxonMobil has doubled up on its non-motorsports portfolio, again in basketball, securing a multiyear deal with the National Basketball Association.
NHL’s Devils recharge with new energy partner
The New Jersey Devils North American NHL ice hockey franchise has entered into a partnership with local energy provider East Coast Power & Gas (ESCO).
Arsenal goes green with Octopus Energy
English Premier League football club Arsenal has entered into a partnership with solar energy company Octopus.
Sustainability the focus as Paris 2024 partners with Suez
French-based multinational energy organisation Suez has been confirmed as the 13th official partner of the Paris 2024 bid to stage the summer Olympic and Paralympic Games.
NBA nets long-term ExxonMobil partnership
Multinational oil and gas company ExxonMobil has entered into a multi-year marketing partnership with the North American NBA basketball league.
Pac-12 signs first-ever presenting sponsor for football showpiece
The Pac-12 US college sports conference has named retail gas brand 76 as the presenting sponsor of its showpiece Football Championship Game in a multi-year agreement.
Utility Alliance targets business growth through Middlesbrough deal
English Premier League football club Middlesbrough has entered into a partnership with local energy broker Utility Alliance.
Scana energises new Atlanta Falcons stadium
Natural gas marketer and energy supplier Scana Energy has signed on as a founding partner of Mercedes-Benz Stadium, the future home of NFL American football team the Atlanta Falcons.
Petrobras deal highlights Rio 2016 marketing reverse
State-controlled Brazilian oil company Petroleo Brasileiro (Petrobras) became an Official Sponsor of the Rio 2016 Paralympic Games last month in a deal worth around one per cent of the offer it tabled five years ago to become a tier one domestic sponsor of the 2016 Summer Games.
SSE backs Scottish women’s football in landmark deal
Energy company SSE has agreed a deal with the Scottish Football Association and Scottish Women’s Football governing bodies to become the first major sponsor of women’s football in the country.
Canadian Paralympic Committee extends with long-term sponsor
Petro-Canada, a subsidiary of energy company Suncor, has renewed its premier partnership with the Canadian Paralympic Committee.