Utility Alliance targets business growth through Middlesbrough deal

English Premier League football club Middlesbrough has entered into a partnership with local energy broker Utility Alliance.

The season-long deal will cover the 2016-17 Premier League campaign.

As part of the deal, Utility Alliance will receive exposure through pitchside advertising during games at Middlesbrough’s Riverside Stadium. The company will also be promoted on television screens around the stadium and in the club’s official match day programme.

“The Premier League is quite rightly regarded as the best league in the world, and with fixtures being beamed around the globe each week the exposure is fantastic,” Darren Sutherland, who forms part of Utility Alliance’s management duo alongside Bob Moore, said. "We’re still a relatively new company, and we are confident we can continue to grow with the help of Middlesbrough FC.”

Newly-promoted Middlesbrough is currently 16th in the Premier League after seven games of the 2016-17 season.