Energy
Athletic Bilbao signs up shirt sponsors for new season
Spanish Liga football club Athletic Bilbao has extended its agreement with main sponsor Petronor and will assign branding space on its shirt sleeves to a commercial partner for the first time, according to the Deia.com website.
BP energises Baku 2015 European Games
Multinational oil and gas company BP has signed up to become an official partner of the 2015 European Games, which will take place in Baku, Azerbaijan.
Hanergy signs up for inaugural Formula E race in Beijing
Solar energy technology company Hanergy has signed up as an official partner of the Beijing ePrix, the inaugural race on the International Motorsport Federation’s (FIA) Formula E Championship electric car-racing calendar.
EDF fuels long-term FFF deal
French energy company EDF has agreed a long-term sponsorship deal with Fédération Française de Football (FFF), the sport’s governing body in the country.
Denver Broncos energised by new partner
NFL American football team Denver Broncos has signed a multi-year partnership with natural gas and oil producer Noble Energy.
Castrol NFL uplift due to activation and Mexico rights
Motor oil company Castrol is paying a higher fee per year for its renewed deal with the National Football League (NFL) after rights to activate the partnership in Mexico and run a fantasy football competition were added to the new contract.
Petronas extends ties to high-flying Mercedes
Malaysian oil and gas company Petronas has extended its title sponsorship deal with the Mercedes Formula One motor-racing team, the dominant force of the 2014 F1 season.
FC Köln celebrates Bundesliga return with stadium rights extension
German Bundesliga football team FC Köln has agreed a four-year extension to its stadium naming rights deal with energy company RheinEnergie.
Eintracht Frankfurt empowered by Mainova renewal
German Bundesliga football team Eintracht Frankfurt has sealed a two-year extension to its long-standing premium partnership with energy group Mainova.
EDF to aid FIA’s electric dreams
The International Motorsport Federation (FIA) has signed a three-year partnership with French energy company EDF to enhance the governing body’s growing emphasis on electric power in motorsport series.
EWE extends ties to Basketball Bundesliga outfit
German energy company EWE has extended its contract as the main sponsor and naming rights partner of leading Basketball Bundesliga club EWE Baskets Oldenburg through to 2016.
Melbourne Storm lights up with Lumo Energy
Australian energy company Lumo Energy has agreed to become the first energy partner of NRL rugby league team Melbourne Storm.
Sunoco to fuel NHRA
US fuel company Sunoco has reached a 10-year deal to become an official sponsor of the National Hot Rod Association motorsport series from 2015.
GDF Suez energises Roland Garros ahead of French Open
Energy company GDF Suez has expanded its presence in French tennis by becoming an official partner of the French Open at Roland Garros under a five-year deal.
Dundee United doubles up with shirt sponsor extensions
Scottish Professional Football League (SPFL) Premiership team Dundee United has extended its shirt sponsorship deals with gas products manufacturer Calor and engineering specialist GA Engineering for a further two years.
Hoffenheim empowered by renewed stadium deal
Solar energy provider Wirsol has agreed a two-year extension to its stadium naming rights deal with German Bundesliga football team TSG 1899 Hoffenheim.
EHF scores title sponsor for showpiece women’s event
Hungarian power company MVM Group has struck a deal to become the title sponsor of the 2014 European Handball Federation Final Four women’s club tournament.
AFL’s West Coasts Eagles connect with Infinite Energy
AFL Australian rules football team West Coast Eagles has announced energy provider Infinite Energy as an official partner.