Consumer Electronics

Major League Baseball team Chicago Cubs has signed a multi-year sponsorship agreement with grill manufacturer Weber.

Mitsubishi Electric, the home electronics arm of Japan’s Mitsubishi Group, has become an official partner of the European Tour’s PGA Championship golf tournament at Wentworth.

The Kyocera Document Solutions arm of Japanese electronics manufacturer Kyocera has extended its premium partnership with the German Hockey Federation (DHB) to cover this year’s Hockey World Cup.

The NFL has confirmed an expansion of its sponsorship agreement with Bose that makes the US audio equipment manufacturer the official headphone and headset provider for the American football league.

US audio equipment manufacturer Bose has agreed a deal to expand its partnership with the NFL by assuming branding rights to the headsets worn by coaches in the American football league, according to the Bloomberg news agency.

Japanese electronics manufacturer Panasonic has reached a deal to become an official national partner of the Sochi 2014 Paralympic winter Games in the audio-visual equipment category.

The Association of Surfing Professionals (ASP) has announced that camera manufacturer GoPro is to become a sponsor of the ASP World Championship Tour and ASP Big Wave World Tour.

English Premier League football club Manchester City has entered into a three-year partnership with camera brand iON.

The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).

Soft drinks brand Coca-Cola, razor brand Gillette, financial services company Citigroup and electronics company Sony have shown interest in the McLaren Mercedes F1 Team title sponsorship, but the team may wait until the entry of its new engine partner Honda in 2015 before signing a deal.

The Association of Surfing Professionals has taken another major step in its commercial revamp of the sport by announcing Korean electronics manufacturer Samsung as title sponsor of the ASP World Championship Tour.

Campeonato Brasileiro Série A football team Portuguesa has renewed its shirt sponsorship agreement with electronics manufacturer DL for the Brazilian top division’s 2014 season.
 

The Star India broadcast subsidiary of media company 21st Century Fox has sold the title sponsorship rights for the 2014 Asia Cup international cricket tournament to electronics manufacturer Arise India.

Professional Game Match Officials Limited (PGMOL), the operating body for football referees in England, has agreed a sponsorship deal with video games company Electronic Arts and its EA Sports brand until the end of the 2018-19 season.

The US subsidiary of Korean consumer electronics firm Samsung has been named as an official patron of the PGA of America golf organisation.

Mobile gaming company Kabam has sealed a 15-year naming rights agreement for the University of California, Berkeley’s California Memorial Stadium.