Consumer Electronics

Ice Hockey

DraftKings has extended its sponsorship of North American ice hockey franchise Los Angeles Kings, while the fantasy sports games company has also secured a long-term partnership with the NHL team’s Staples Center home.

Football

Organisers of the inaugural International Champions Cup China have revealed the first wave of sponsors that have signed up to support the debut edition of the pre-season club football tournament.

Basketball

Fantasy sports gaming company FanDuel has enhanced its presence in the North American NBA basketball league through signing multi-year partnerships with 13 individual franchises.

Rugby Union

Duracell has been unveiled by World Rugby, the global governing body of rugby union, as the official battery provider for the 2015 Rugby World Cup in England.

Basketball

Fantasy sports brand DraftKings has signed a five-year deal to become a Signature Partner of the Madison Square Garden Company, the commercial rights-holder for the Madison Square Garden arena and its sports teams.

Football

German football club FC Ingolstadt 04 has signed a sponsorship agreement with consumer electronics store chain Media Markt.

Football

Consumer electronics manufacturer Sony has doubled its investment as an official sponsor of the Uefa Champions League as Uefa finalises its roster for the 2015-18 cycle.

Basketball

Fantasy sports gaming firm DraftKings has continued its partnership drive with major sporting properties by agreeing a multi-year deal with the Madison Square Garden Company.

Football

Chinese consumer electronics manufacturer Hisense has agreed a sponsorship deal with Israeli Premier League football club Maccabi Tel Aviv.

Horse Racing

Fantasy sports operator DraftKings has agreed a deal to become the presenting sponsor of the 2015 Belmont Stakes Racing Festival, a US horseracing event run by the New York Racing Association.

Multi-sport

Electronics giant Samsung has reached an agreement to become a top-tier partner of the Gwangju 2015 Universiade multi-sport event.

Football

Japanese electronics company Epson has renewed its global partnership with English Premier League football team Manchester United.

Football

Sony Computer Entertainment Europe has today (Thursday) extended its top-tier sponsorship agreement for the Uefa Champions League club football competition.

Football

The Spanish Football League (LFP) has expanded its partnerships with Chinese football accessories company Sockatyes and computer game company Konami.

Football

German Bundesliga football club Freiburg has extended a sponsorship deal with Berg bei Ravensburg-based electromechanical components provider Rafi.

Surfing

The World Surf League (WSL) has renewed a partnership with electronics manufacturer Samsung.

Fantasy sports operator DraftKings has teamed up with the Nascar North American stock car-racing series.

Handball

Japanese electronics company Brother has secured a long-term partnership with the German Handball Federation (DHB) and the Handball Bundesliga, while Korea’s LG Electronics has agreed to back the latter’s Final Four competition.