Clothing & Accs.
Hublot backs Mayweather for McGregor clash
Swiss watchmaker Hublot has agreed a deal to sponsor Floyd Mayweather Jr. for the US boxer’s upcoming fight against mixed martial arts star Conor McGregor.
Edox returns as European Curling Championships partner
Swiss watchmaker Edox has been named as the official timekeeper of this year’s European Curling Championships, which will take place in St Gallen, Switzerland.
Arsenal teams up with fashion house
Dutch Italian fashion house Cavallaro Napoli has entered into a partnership with English Premier League football club Arsenal.
Corinthians sign new kit sponsors
Campeonato Brasileiro Serie A football club Corinthians has signed kit sponsorship deals with men’s fashion brand Cia do Terno and energy drinks company Ultra.
Tag Heuer adds LFP to football portfolio
Swiss watch manufacturer Tag Heuer has bolstered its football sponsorship portfolio by entering into a partnership with the French Football League (LFP).
Jewellery partner joins NFL’s Buccaneers
The Tampa Bay Buccaneers NFL American football franchise has entered into a partnership with local jewellery company Ackerman.
Rolex: Market leader retains long-term commitment to sport
Swiss watchmaker Rolex has built a long-term marketing strategy around key sports and events in equestrianism, golf, motorsport, tennis and sailing.
Rolex rolls Paris Masters title deal into tennis portfolio
Swiss watch manufacturer Rolex has taken over the title rights to the Paris Masters men’s tennis tournament from French bank BNP Paribas in a change of roles for two of the biggest sponsors in French tennis.
Bayern partners with Hugo Boss, Stuttgart extends Barmer deal
Bayern Munich has agreed a sponsorship deal with fashion house Hugo Boss, while fellow German Bundesliga football club VfB Stuttgart has renewed its partnership with insurance provider Barmer.
Melbourne Cup teams up with Kennedy
Luxury watch and jewellery retailer Kennedy has agreed a deal to sponsor Australian horse-racing event the Melbourne Cup.
The Open partners with Hugo Boss
Rolex steps up as Paris Masters title sponsor
Hublot goes from one-year deals to long-term ICC agreement
Swiss luxury watchmaker Hublot this month committed to a three-year deal with the International Cricket Council (ICC) after it had previously signed event-only deals with the federation.