Melbourne Cup teams up with Kennedy

Luxury watch and jewellery retailer Kennedy has agreed a deal to sponsor Australian horse-racing event the Melbourne Cup.

Kennedy has signed a five-year deal to serve as a major partner of the Melbourne Cup Carnival and the Victoria Racing Club (VRC), which hosts the event.

The Australian company will also serve as the official time partner of the VRC, with its branding to feature on the clocktower at Flemington Racecourse.

As part of the agreement, Kennedy will hold naming rights to the Kennedy Oaks Day and the Group 1 Kennedy Oaks, as well as the Group 1 Kennedy Mile on Victoria Derby Day.

The Australian company will also host a marquee in the Birdcage Enclosure for the duration of the four-day festival.

In addition, Kennedy will co-host the VRC Kennedy Oaks Club Lunch.

This year’s Melbourne Cup Carnival runs from November 4-11.