Clothing & Accs.
McLaren enters into new long-term partnership with watchmaker
Formula One motor-racing team McLaren-Honda has entered into a 10-year partnership with luxury watchmaker Richard Mille.
MotoGP picks up title sponsor for Austrian round
Italian fashion brand NeroGiardini has agreed to become the new title sponsor of the Austrian round of the MotoGP World Championship motorcycle racing series.
Casio keeps F1 relationship ticking with Toro Rosso deal
Japanese watch brand Casio has agreed a two-year deal to become an official partner of Formula One motor racing team Toro Rosso.
Rolex continues Australian GP association
Swiss watchmaker Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a fourth consecutive year.
Bologna looks the part with new formal wear partner
Italian Serie A football club Bologna has entered into a partnership with formal clothing brand Liu Jo Uomo.
Lacoste tees up Ladies European Tour extension
French clothing brand Lacoste has agreed a two-year extension to its partnership with golf’s Ladies European Tour.
Tissot returns to Tour de France with new ASO partnership
Swiss watchmaker Tissot has agreed a sponsorship deal with the Tour de France and other cycling events staged by Amaury Sport Organisation.
Dickies equips British Superbikes through enhanced partnership
The British Superbike Championship motorcycling series has enhanced its partnership with workwear manufacturer Dickies.
Levi’s dresses up for Super Bowl
Clothing company Levi Strauss has agreed a deal to become a partner of this year’s NFL Super Bowl American football championship game.
Engelbert Strauss furthers handball commitment with EHF Euros deal
Work and safety wear manufacturer Engelbert Strauss has renewed its official sponsorship of the European Handball Federation’s leading national team tournaments for their 2016 and 2018 editions.
Rolex adds WEC rights to Le Mans 24 Hours
Luxury watch brand Rolex has renewed its partnership with the Le Mans 24 Hours race and extended the agreement to include the entire World Endurance Championship (WEC), serving as the motor racing series’ Official Timing Partner.
Longines extends backing of French racing
Swiss watchmaker Longines has extended its partnership with France Galop, the governing body of horseracing in the country.
Tag Heuer lands engine branding rights as Red Bull deal confirmed
Formula One team Red Bull Racing has confirmed a deal with luxury watch brand Tag Heuer, with the Swiss company set to take on branding rights to the team’s power unit from the 2016 season of the motor racing championship.
Rolex extends Le Mans deal, partners World Endurance Championship
Automobile Club de l’Ouest, creator and organiser of the 24 Hours of Le Mans endurance motor racing event, has agreed a multi-year extension to its partnership with luxury watch brand Rolex.
Tissot provides Swiss Basketball with timely boost
Switzerland’s national basketball team will be competitive next year after the governing body of the sport in the country, Swiss Basketball, agreed a partnership with luxury watch brand Tissot.
Genoa sets the trend with new shirt sponsor
Italian fashion label AT.P.CO has agreed a deal to become an official sponsor of Genoa, which competes in the country’s Serie A top-tier club football division.
Tag Heuer to switch F1 allegiance
Luxury watch brand Tag Heuer has agreed a sponsorship deal with Formula One motor racing team Red Bull, bringing to an end its long-standing partnership with rival outfit McLaren.
Infront unveils Tissot as new CBA League partner
The Infront Sports & Media agency, exclusive marketing partner of China’s CBA Professional Basketball League, has confirmed Swiss watch brand Tissot as the new official timekeeper of the CBA League.