The British Superbike Championship motorcycling series has enhanced its partnership with workwear manufacturer Dickies.
The company has agreed a new three-year deal with MSV, the series’ commercial rights holder, to become an associate-level partner.
Under the agreement, Dickies has been named the title sponsor of the British Supersport Championship, the BSC’s leading support series. The company will continue to supply safety clothing to race marshals and medical staff and will also retain its trackside advertising visibility.
Maurice Morton, Dickies’ sales and marketing director in Europe, said. “We have been involved with the MCE British Superbike Championship since 2013, so we are thrilled to continue our series support as the new title sponsor of the British Supersport Championship, which offers a fantastic platform for the sport's future stars to launch their careers.
“The new partnership will make the Dickies brand even more prominent throughout the 2016 series.”