Clothing & Accs.
Basketball Champions League nets Engelbert Strauss partnership
Asian Tour holes extension with footwear partner
Rolex renews Australian Grand Prix partnership
Hong Kong Jockey Club keeps on ticking with Longines
Tag Heuer strikes timely partnership with World Rugby Sevens Series
Harris Tweed Hebrides: Brand awareness in emerging markets
Felio Siby: Awareness and watch sales drive Force India deal
Rolex throws its weight behind Pelley’s European Tour upgrade
Swiss watchmaker Rolex will increase its investment in sponsoring golf's European Tour with the launch next year of the seven-event Rolex Series.
Red Bull keeps on ticking with Tag Heuer
Levi’s deal enabled by Mallya and apparel sector diversity
Emergent Formula One racing team Sahara Force India was able to carve out a one-race deal with on-car branding for the US clothing company Levi's because the logo rights were transferred from United Breweries, the drinks company part-owned by the team's principal Vijay Mallya.
Corinthians enters New Era with extended deal
Tag Heuer teams up with PGA of Australia
Borussia Dortmund confirms double deal
German Bundesliga football club Borussia Dortmund has secured partnerships with Japanese consumer financial services provider Aplus and European safety footwear firm Atlas.
Lacoste snaps up extension to ATP partnership
French fashion brand Lacoste has agreed a deal with the Association of Tennis Professionals to extend its partnership with the season-ending ATP World Tour Finals event.
Scottish Rugby dresses to impress with Harris Tweed
UK clothing company Harris Tweed has entered into a partnership with Scottish Rugby, the country’s national governing body for rugby union.
Force India dresses to impress with Levi’s
Clothing company Levi Strauss has agreed a deal for its Levi’s brand to become a partner of Formula One motor-racing team Force India.
Tissot first to buy UCI World Cycling Partner spot
Swiss watchmaker Tissot has become the first brand to sign up to the International Cycling Union’s (UCI) fledgling World Cycling Partner programme but the federation will look outside its portfolio to fill the remaining slots.
Tag Heuer adds J.League to football portfolio
The J.League, the top division of Japanese club football, has entered into a partnership with Swiss watch manufacturer Tag Heuer.