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Rolex renews Australian Grand Prix partnership

Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing championship.

The new agreement covers the 2017 event, which will officially be called the Formula 1 Rolex Australian Grand Prix.

Next year’s Australian Grand Prix will mark Rolex’s fifth consecutive race as title sponsor. The season-opening event will take place from March 23-26.

Rolex has an established presence across the Formula One season having replaced fellow Swiss brand Hublot as the official timepiece and official timekeeper of the series in December 2012.

The 2016 Australian Grand Prix was won by Nico Rosberg, who went on to claim his first drivers’ title before retiring from the sport earlier this month.