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Basketball Champions League nets Engelbert Strauss partnership

Work and safety wear manufacturer Engelbert Strauss has agreed a deal to sponsor the Basketball Champions League European club competition.

Engelbert Strauss will serve as the presenting partner of the tournament, which is organised by the International Basketball Federation (Fiba), for the remainder of the 2016-17 season and the 2017-18 campaign. The inaugural BCL season got underway in October and concludes in April.

Engelbert Strauss will benefit from in-game brand exposure through LED advertising, court stickers, logo placement and logo integration across digital platforms.

“The Basketball Champions League is a fantastic opportunity to align our brand with a new and premium property that offers pan-European visibility,” Karl-Heinz Brenner, head of marketing at Engelbert Strauss, said. “The attributes of the sport of basketball and the nature of the fair competition which is promoted by the Basketball Champions League is a perfect fit for our brand and image.

“As the presenting sponsor we are looking forward to position ourselves within the marketing contingent of the competition and are excited about the benefits of our involvement and what is to come – both through this inaugural season investment and next season as well.”

The agreement was brokered by the Infront Sports & Media agency, the BCL's exclusive marketing partner.