Chemicals
Shell: Motorsports spots about authenticity and product development
Oil and gas company Shell is sticking with motorsports to connect with key demographics and authenticate its products.
Toray Industries returns to Shanghai International Marathon
Japanese industrial products manufacturer Toray Industries will return as a sponsor of the Shanghai International Marathon following a three-year absence from the distance running event.
Augsburg and Ingolstadt boost commercial rosters for new Bundesliga season
Water softener products manufacturer Grünbeck has enhanced its partnership with FC Augsburg, while fellow German Bundesliga football team FC Ingolstadt 04 has brought in online tools and machinery retailer Werkzeugstore24 as an official top partner.
Dow: Making business-driven sponsorship decisions
Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee will cost the brand nothing extra in rights, but could earn it major financial rewards in the lead up to and after the Olympic Games.
Dow to drive revenue from Rio sustainability platform
Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee could earn it major financial rewards in the lead up to and after the Olympic Games.
Henkel secures Top 14 sponsorship deal
Chemical products manufacturing company Henkel has struck a deal with the French National Rugby League to become a sponsor of the French Top 14 premier domestic club rugby union division.
Dow strengthens Olympics link with Rio carbon deal
The Dow Chemical Company has strengthened its involvement in the Olympics by becoming the ‘official carbon partner’ of the Rio 2016 summer Games in Brazil.
Evonik: a special relationship with Borussia Dortmund
Chemicals company Evonik Industries is using its sponsorship of Bundesliga club Borussia Dortmund to raise awareness of the business-to-business brand in Germany and, increasingly, internationally.
Borussia Dortmund secures major investment from Evonik
Chemicals company Evonik Industries has signed an 11-year extension to its shirt sponsorship deal with Borussia Dortmund and has also agreed to acquire a minority stake in the German Bundesliga football club.
Sasol: Is there a global marketing platform that fits?
Sasol, the South Africa-based petro-chemical group, is looking for a marketing platform which can be tailored to it its various business-to-business strands in 37 countries,. But its head of sponsorship believes that a sporting property may not necessarily present the right model for the many and various markets it does business in.
DHB gains BASF support ahead of World Cup
International chemical company BASF has agreed to become a partner of the German Hockey Federation (DHB) until the end of 2020.
Bundesliga’s Augsburg scores extension with PCI
Chemicals manufacturer PCI has extended its sponsorship of German Bundesliga team FC Augsburg to cover the 2014-15 football season.
New York Yankees sow deal with Pennington Seed
Lawn and garden turf care products company Pennington Seed has agreed a multi-year partnership to become the official lawn care company of MLB baseball team New York Yankees.
Toro Rosso renews Nova Chemicals deal
Formula One motor-racing team Scuderia Toro Rosso has confirmed a three-year extension to its sponsorship agreement with Nova Chemicals.
NBA partners with Sibur to grow basketball in Russia
North American basketball league the NBA has announced a multi-year partnership with Russian gas processing and petrochemicals group Sibur to promote the sport across Russia.
Shell takes Hyundai WRC title spot
Anglo-Dutch oil and gas company Shell has agreed a multi-year deal to become the title sponsor of the new Hyundai World Rally Championship team.
Title sponsor extends with Kentucky’s Sprint Cup race
Motor oil company Quaker State has agreed a deal to extend its title sponsorship of the Nascar Sprint Cup Series race at Kentucky Speedway through 2018.
Pirtek switches NRL allegiance from Eels to Broncos
Fluid transfer solutions firm Pirtek has sealed a three-year shirt sponsorship deal with Australian National Rugby League team Brisbane Broncos.