Business Services

The South African arm of printing products and software company Kyocera Document Solutions has agreed a sponsorship deal with the Durban-based Sharks Super Rugby franchise.

Stanley Black & Decker (SBD) has agreed a deal to become an official partner of the Chinese Basketball Association’s Professional League club competition from the 2013-14 season through to the 2016-17 campaign.

Recycling specialist the Alba Group has renewed its title sponsorship of the Alba Berlin Basketball Bundesliga team for a further three seasons.

NBA franchise the Brooklyn Nets has agreed a five-year presenting sponsorship deal with SecureWatch 24, according to the New York Post newspaper.

Australian A-League football team Adelaide United has sealed a pair of sponsorship deals promoting environmental sustainability.

South African cricket franchise the Eastern Titans have reached an agreement to make vehicle tracking and fleet management company Ctrack their first ever associate partner.

NFL American football franchise the Buffalo Bills has made waste management company Republic Services its official waste services provider.

The German National Olympic Committee has agreed a three-year sponsorship deal with paper company the Felix Schoeller Group.

Xerox has furthered its commitment to women’s tennis by signing up as a principal partner for the 2013 Swedish Open tournament.

Stobart Stadium Halton, the home of English top tier rugby league club Widnes Vikings, is to be renamed under an initial three-year naming rights deal with Select Security Services.

Sports Sponsorship Insider speaks to Xerox about the company’s renewed sponsorship strategy which resulted in a three-year global partnership with the Women’s Tennis Association (WTA). S

G4S vs ATOS: Contrasting stock market reaction to the sponsorship travails of LOCOG security partner G4S and Olympic and Paralympic partner Atos, demonstrates that bad publicity is not always detrimental…

IN ONE OF the biggest takeover deals of recent years, Olympic sponsor and security partner G4S announced it was taking over Danish outsourcing company ISS