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Alba retains ties to Berlin basketball

Recycling specialist the Alba Group has renewed its title sponsorship of the Alba Berlin Basketball Bundesliga team for a further three seasons.

The partnership has successfully been in operation since the club was founded in 1991 and Berlin’s 2013-14 jersey will bear Alba’s redesigned branding.

This season, Alba Berlin will defend its German Cup crown and aim to win its ninth Bundesliga title, with its last league triumph coming in 2007.