Wine

Rugby Union

Australian winery Blass Wines has agreed a deal to sponsor next year’s Rugby World Cup Sevens event, which takes place in the US city of San Francisco.

Ice Hockey

The Detroit Red Wings has entered into a partnership with wholesale insurance broker and underwriting manager Burns & Wilcox, while rival NHL ice hockey franchise the San Jose Sharks has struck a deal with the Miner Family Winery.

Football

Major League Soccer has signed a multi-year sponsorship deal with Excelsior Wines, North America’s largest importer of South American wines.

Italian wine brand Prosecco DOC has expanded its partnership with the Superbike World Championship (WorldSBK) by title sponsoring this month’s German round of the motorcycling series.

Baseball

Major League Baseball franchise the Seattle Mariners has agreed a partnership with Washington-based Columbia Winery.
Cycling

UK energy supply company OVO Energy has struck a deal to serve as title sponsor of the Tour of Britain, while sports apparel manufacturer Dare 2b and alcohol-free wine brand Eisberg have extended deals with the series of cycling events.
Rugby League

Australian winery Wolf Blass has signed on as the latest sponsor of this year’s Rugby League World Cup.
Football

English Premier League football club Liverpool has entered into a partnership with Halewood Wines and Spirits.
Rowing

UK winemaker Chapel Down has entered into a partnership with The Boat Race Company, which organises the annual rowing races between the English universities of Oxford and Cambridge.
Sailing

French wine brand Mouton Cadet has agreed a deal to sponsor the 2017 edition of the America’s Cup sailing event.

Football

LaLiga, the organising body of club football in Spain, has entered into a partnership with the Hacienda y Viñedos Marques del Atrio winery.

Football

Chilean wine producer Santa Rita became English Premier League club Arsenal’s first Official Wine Partner earlier this summer, in order to increase brand awareness across the world.
Football

Chilean wine producer Concha y Toro has signed its second renewal with English Premier League club Manchester United in a three-year Official Wine Partner deal, from 2016-17 to 2018-19.

Football

English Premier League football club Manchester United has renewed its global partnership with Chilean wine producer Concha y Toro.

Cricket

Australian wine brand Hardys has renewed its partnership with the England and Wales Cricket Board.

Cycling

Non-alcoholic wine brand Eisberg has agreed a deal to sponsor the Tour of Britain cycling event.

Football

English Premier League football club Arsenal has agreed a partnership with Chilean winery Santa Rita.

Football

Australian winery Wolf Blass has entered into a partnership with English Premier League football club Manchester City.