Santa Rita: Wine brand focuses on experiential activation

Chilean wine producer Concha y Toro has signed its second renewal with English Premier League club Manchester United in a three-year Official Wine Partner deal, from 2016-17 to 2018-19.

Chinese telecommunications company Huawei aims to use football sponsorship to increase brand awareness and drive sales in the Spanish market.

White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.