To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
PSG signs LoveBet as first regional partner, launches virtual LED
Philippine betting brand...
Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica ...
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa ...
MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making...
Chivas Regal inks whisky partnership with Man United
Scotch whisky brand Chivas Regal is paying £3.5m ($4.5m/€3.9m) per season as the Official Spirits Partner of Premier League club Manchester United.
Santa Rita: Wine brand focuses on experiential activation
Chilean wine producer Santa Rita became English Premier League club Arsenal’s first Official Wine Partner earlier this summer, in order to increase brand awareness across the world.
Indeed extends International Champions Cup partnership
Global job site brand Indeed has renewed its second-tier partnership with the International Champions Cup pre-season football club series on a regional basis in North America and Australia