English Premier League football club Arsenal has agreed a partnership with Chilean winery Santa Rita.
The agreement will run for three seasons, from 2016-17 to 2018-19.
As the club’s first official wine partner, Santa Rita will tap into Arsenal’s fan base with activations in the UK, Africa, Asia, and North and South America.
“This not only opens up new possibilities for the Chilean wine industry but also provides a platform from which we can reach all corners of the globe with our Santa Rita wines,” Baltazar Sánchez, Santa Rita’s executive vice-chairman, said.
“Santa Rita and Arsenal share the same business perspective that values long-term efforts with an end goal of quality and success.”