English Premier League football club Liverpool has entered into a partnership with Halewood Wines and Spirits.
The three-and-a-half-year deal runs until the end of the 2019-20 season and names Liverpool-based Halewood as an official partner of the club.
It is hoped the partnership will boost export sales of Halewood’s Liverpool Gin and Liverpool Vodka brands, as well as create jobs and increase international brand recognition for the company.
Halewood will benefit from exposure across Liverpool’s digital marketing and social media channels, as well as other promotional activity.
Halewood’s premium spirits and other products will also be sold in hospitality lounges at Liverpool’s Anfield stadium, at the Boot Room Sports Café and at club conferences and events.
In addition, Halewood will serve as a match sponsor for the Liverpool Legends vs. Real Madrid Legends event at Anfield on March 25.
Stewart Hainsworth, group chief executive at Halewood, said: “Halewood has grown up in Liverpool, we’re proud to be here and want to use our growing high-quality spirits portfolio, alongside one of the world’s best football teams, to put an even brighter spotlight on the city.”