Coffee & Tea
Trek-Segafredo boosted by title sponsor extension
Italian coffee brand Segafredo Zanetti has extended its co-title sponsorship agreement with UCI WorldTour cycling team Trek-Segafredo by a further two years.
AC Milan brews up extension with coffee partner
Italian Serie A football club AC Milan has extended its partnership with coffee roasting and blending company Kimbo.
Pescara brews up new shirt sponsor
Italian Serie A football club Pescara has named coffee brand Saquella Caffè as its new main sponsor.
Caffe Kimbo extends deals with Italian clubs
Neapolitan coffee brand Caffe Kimbo has extended sponsorship deals with 16 football clubs across Italy's Serie A top tier and Serie B second tier.
49ers and Ravens sign up partners for new NFL season
The San Francisco 49ers and Baltimore Ravens NFL American football franchises have agreed new partnerships ahead of their opening games of the 2016-17 season in the coming days.
Canberra Raiders brew new shirt sponsor
Australian NRL rugby league team Canberra Raiders has agreed a shirt sponsorship deal with Dare Iced Coffee.
Kuala Lumpur 2017 lands new partner
Drinks products manufacturer Milo has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.
Napoli exploits new shirt sponsor space with Caffè Kimbo
Napoli has become one of the first clubs in Italy’s Serie A to make use of the new space available for sponsors on the rear of club shirts, in its deal this month with Italian coffee maker Caffè Kimbo.
ECB brews Yorkshire Tea extension
The England and Wales Cricket Board has extended its partnership with tea producer Yorkshire Tea.
USA Hockey scores partnership with Dunkin’ Donuts
Coffee and baked goods chain Dunkin’ Donuts has entered into a partnership with USA Hockey, the governing body for ice hockey in the United States.
Trek ends two-year search for co-title with Segafredo
Trek Factory Racing's search for a co-title sponsor was “far more challenging than [the team] had anticipated” but the organisation believes its three-year agreement with coffee brand Segafredo Zanetti will take it to the next competitive level.
Trek Factory Racing signs up Segafredo as co-title sponsor
UCI WorldTour cycling team Trek Factory Racing has signed Italian coffee brand Segafredo as its new co-title sponsor.
Lavazza adds Australian Open to grand slam set
Italian coffee products manufacturer Lavazza has become the first food and beverages company to partner each of the four tennis grand slams after agreeing a deal with the Australian Open.
Denver Broncos extend with coffee partner
US premium coffee company Marley Coffee has extended its partnership with NFL American football franchise the Denver Broncos.
Milan teams up with coffee supplier
Italian Serie A football club AC Milan has signed a one-year sponsorship deal with Kimbo, the coffee roasting and blending company.
Napoli finds right blend with Caffè Kimbo
Italian Serie A football club Napoli has agreed a partnership with Neapolitan coffee brand Caffè Kimbo.
Accor and Lavazza completes French Open roster
French hotel group Accor last month signed a three-year deal with the French Federation of Tennis (FFT) from 2015 to 2017 to become an Official Supplier of the French Open.
Lavazza: Focusing on presence at Grand Slams
Italian coffee brand Lavazza wants to develop its association with tradition and national heritage by expanding its presence at the tennis Grand Slams.