Betting
SportPesa closes in on $18m Racing Point naming rights deal – report
Kenyan online bookmaker SportPesa is close to signing an $18m (€16m) naming rights deal with Formula One team Racing Point, according to a report from motorsports news site RaceFans.net.
Bundesliga duo sign betting partnerships
German Bundesliga football clubs RB Leipzig and Hertha Berlin have signed new betting partners.
RB Leipzig has agreed a deal running until the end of the 2020-21 season with Unibet
RFL hails ‘historic’ Challenge Cup deal with Coral
The Rugby Football League has today (Monday) agreed a historic commercial partnership with Coral which will see the bookmaker become title sponsor of both the men’s and women’s Challenge Cups in a two…
Unibet maintains handball commitment with World Championship deal
Online gambling operator Kindred Group has agreed a deal for its Unibet brand to sponsor the ongoing men’s Handball World Championship.
Regulator rules on Serie A betting sponsorship
Italian football clubs will be able to retain sponsorship deals signed with betting companies through to July 12 following a ruling by AGCOM, regulator for the country’s communications industries.
Serie A seeks clarity on rules of gambling sponsorship ban
Italy’s Serie A is seeking clarification on the Italian government’s gambling advertising ban and how it applies to existing club sponsorship contracts.
BetVictor steps up PDC backing with Masters sponsorship
Online gaming company BetVictor has enhanced its association with the Professional Darts Corporation by taking title sponsorship of its Masters tournament
Main sponsor extends commitment to Rhein-Neckar Löwen
German Handball Bundesliga club Rhein-Neckar Löwen has extended its partnership with main sponsor Löwen Entertainment.
888poker signs up for 50th edition of WSOP
Online poker site 888poker has signed as an Official Sponsor of the annual World Series of Poker tournament for the fifth consecutive year
NFL announces Caesars Entertainment as first Official Casino Partner
The NFL has ushered in the new year by announcing that Caesars Entertainment will be its inaugural Official Casino Partner in a deal worth a reported $30m (€26m) a year.
PokerStars makes UFC debut at California event
The world’s largest poker brand, PokerStars, featured at the UFC’s final pay-per-view event of 2018, having signed as the UFC’s first-ever ‘Official Poker Partner’ in December.
Poker
UFC signs first cryptocurrency, poker partners
The Ultimate Fighting Championship (UFC) mixed martial arts promotion has signed partnerships with cryptocurrency firm Litecoin and poker brand PokerStars
Real Sociedad to reject gambling partners
Real Sociedad will turn down offers of sponsorships from gambling companies in the future, following a vote by the Spanish LaLiga football club’s members.
BetVictor seals World Snooker Shoot Out deal
World Snooker has recruited online gaming company BetVictor to serve as the title sponsor of the governing body’s 2019 Shoot Out event.
Mainz completes Bundesliga sleeve sponsor set
Mainz 05 has become the final German Bundesliga football club to secure a sleeve sponsor through an agreement with Asian online betting operator QQ288
HBSE cashes in on NJ sportsbook legislation, more deals to come
US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.
Saints and Pelicans announce partnership with Harrah’s New Orleans
Two of New Orleans' professional sports teams, NFL team the Saints and NBA team the Pelicans, have announced a partnership with Harrah’s New Orleans casino.
1XBet pays top price for extra LED advertising at Spurs
Russian betting brand 1XBet is paying roughly the same for African betting partner rights at Tottenham Hotspur as the club’s two other Regional Betting Partners combined.