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PokerStars makes UFC debut at California event

The world’s largest poker brand, PokerStars, featured at the UFC’s final pay-per-view event of 2018, having signed as the UFC’s first-ever ‘Official Poker Partner’ in December.

PokerStars took a branding presence inside the Octagon at last weekend’s ‘UFC 232’ event, which took place at The Forum in Inglewood, California.

Under the terms of the single-event deal, PokerStars also received branding during UFC’s telecasts of UFC 232, as well as digital and social media, and other promotional opportunities.

UFC and PokerStars, the flagship poker brand of The Stars Group, announced the new category sponsorship on December 21.

Commenting on the deal, Paul Asencio, UFC senior vice-president, global partnerships, said: “This agreement lays the foundation to work together with PokerStars in the future to grow our respective customer bases in key markets”

Christopher Coyne, chief marketing officer of Stars Interactive, said that the PokerStars brand had the potential to reach 1.1 billion television households in more than 160 countries and territories in 40 different languages by partnering with UFC.