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Saints and Pelicans announce partnership with Harrah’s New Orleans

Two of New Orleans’ professional sports teams, NFL team the Saints and NBA team the Pelicans, have announced a partnership with Harrah’s New Orleans casino.

In a multi-year deal with the Caesars Entertainment-owned gaming operator, Harrah’s will be designated “An Official Casino Partner of the New Orleans Saints” and “A Proud Casino Partner of the New Orleans Pelicans”.

Harrah’s will have a Saints-branded area on property and be designated as an official post-game destination. The NFL Saints and NBA Pelicans are both owned by the late American businessman Tom Benson’s wife, Gayle.

“We are proud to align ourselves with a brand such as Harrah’s New Orleans Casino that is an industry leader not only nationally but on a local level as well,” said New Orleans Saints and Pelicans president Dennis Lauscha. “Located in the heart of downtown New Orleans, Harrah’s vision for development and commitment to the city mirror that of the Saints and Pelicans and we could not be happier about this partnership.”

The Saints join the Cowboys, the Ravens, the Jets, the Seahawks and the Lions as NFL teams who have secured sponsorship deals with casinos.