Betting

Golf

Golf’s PGA Tour has revised its regulations on sponsorship deals with gambling brands in light of the changing sports betting landscape in the US.
Table Tennis

Online betting company 12Bet has agreed a deal to sponsor this year’s ITTF World Table Tennis Championships, which will take place in Budapest, Hungary in April.
Basketball

The NBA has signed up Australian betting brand BetEasy as the first Official Wagering Partner of the NBA in Australia
Baseball

Major League Baseball's season opening series in Japan will showcase MGM Resorts as its new Title Sponsor
Football

French Ligue 1 club Paris Saint-Germain has signed its first regional partnership with Philippine betting brand LoveBet.
Football

Major League Soccer is poised to become the latest major US sports league to launch an official sports betting and data partnership
Rugby League

UK bookmaker Coral will pay just over £500,000 ($646,000/€571,000) per season as the new title sponsor of the rugby league Challenge Cup.
Motorsport

Kenyan online bookmaker SportPesa has officially announced its title partnership deal with the Racing Point Formula One team, trailed in SportBusiness Sponsorship last month
Esports

Online bookmaker Betway has renewed its partnership with German esports organisation ESL. The new deal will run for one year and includes an option to renew for a further 12 months
Taekwondo

Online betting brand 12Bet has agreed to sponsor the 2019 World Taekwondo Championships, which take place in the English city of Manchester from May 15-19
Basketball

Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.
Football

Russian betting firm 1xBet has signed as an Official Partner of Africa’s biggest regional football tournaments.
Football

Campeonato Brasileiro Série A football club Fortaleza has become the first team to strike a sponsorship deal with an online betting company following changes in legislation.
Football

The German Football Association (DFB) has extended and expanded its partnership with online betting provider Bwin
American Football

Sponsorship spending on the National Football League and its 32 teams reached $1.39bn (€1.2bn) in the 2018-2019 season, according to a new sport industry report.
Esports

Online bookmaker Betway has agreed a main sponsorship deal with German esports team Berlin International Gaming (BIG)
Motorsport

Kenyan bookmaker SportPesa has signed a major two-year sponsorship deal with Formula One team Racing Point, at an annual fee of “under $15m”, SportBusiness Sponsorship can confirm.
Football

German Bundesliga football club Borussia Mönchengladbach has entered into a partnership with betting operator Unibet.