HomeNewsNewsGamblingFootballUSA

MLS poised to announce sports betting and data partner

Major League Soccer is poised to become the latest major US sports league to launch an official sports betting and data partnership.

Thus far the NBA, NHL and MLB have signed sports betting deals, while the NFL has an official casino partnership. Now MLS is set to follow suit.

Read this: MGM moved fastest for NBA, NHL and MLB sportsbook rights

In a video interview, MLS commissioner Don Garber told Sports Illustrated: “We are about to announce a relationship with a new gaming company that will sponsor the league and we are very excited about that.

“We are about to announce a new data relationship so that we’ll be able to provide more information for our fans so that they can use that to utilise sports gambling in a way to connect with us.

“I’m a big believer in ‘something has been going on, we might as well find a way to monetise it’. We’re working hard to figure out the right way to do that.”

Garber said that MLS will be as “aggressive as any other league” in developing the gaming and data offering for fans.

Most recent

French multinational insurance brand AXA will pay about £12m ($15.3m/€13.6m) per year as the new training kit partner of Premier League club Liverpool, SportBusiness Sponsorship has learned.

Barclays bank will pay between £4m ($5.2m/€4.6m) and £4.5m per season as the first title sponsor of the FA Women’s Super League, SportBusiness Sponsorship has learned. T

Chinese smartphone brand Oppo will pay between £8m (€9.26m/$10.3m) and £9m per year to partner with the Wimbledon tennis championships, according to industry sources.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.