Major League Soccer is poised to become the latest major US sports league to launch an official sports betting and data partnership.
Thus far the NBA, NHL and MLB have signed sports betting deals, while the NFL has an official casino partnership. Now MLS is set to follow suit.
Read this: MGM moved fastest for NBA, NHL and MLB sportsbook rights
In a video interview, MLS commissioner Don Garber told Sports Illustrated: “We are about to announce a relationship with a new gaming company that will sponsor the league and we are very excited about that.
“We are about to announce a new data relationship so that we’ll be able to provide more information for our fans so that they can use that to utilise sports gambling in a way to connect with us.
“I’m a big believer in ‘something has been going on, we might as well find a way to monetise it’. We’re working hard to figure out the right way to do that.”
Garber said that MLS will be as “aggressive as any other league” in developing the gaming and data offering for fans.