English Premier League football club Arsenal has signed local company Camden Town Brewery as its official beer partner in the UK and Ireland.
The three-season deal will run from 2019-20 to 2021-22, with Camden Town Brewery to provide beer across Emirates Stadium from the start of the season.
The original brewery is still based locally, two miles from Emirates Stadium within the Victorian railway arches underneath Kentish Town West station.
As part of the partnership, Camden Town Brewery will have use of Arsenal’s IP and imagery for marketing purposes, with rights across the club’s digital, social and online platforms.
Bar branding will feature throughout Emirates Stadium, while the Champions Bar will be transformed into a Camden Town Brewery tavern.