HomeNewsNewsDrinks - BeerFootballUSA

Budweiser partners with Women’s International Champions Cup

Budweiser will become the presenting partner of the 2019 Women’s International Champions Cup as part of a multi-faceted deal between parent company Anheuser-Busch InBev and tournament organizer Relevent Sports.

It is the first time that the women’s event – which is in its second year – will have a presenting partner.

This summer’s tournament is being held at Sahlen’s Stadium at WakeMed Soccer Park in Cary, N.C., from Aug. 15-18. The participants are Manchester City, Olympique Lyonnais, Atlético Madrid and hosts the North Carolina Courage.

The deal highlights the growing value to sponsors of women’s soccer and of the ICC women’s event, which earlier this year secured its own apparel partnership with Nike.

Sister brand Bud Light will also serve as the official beer of the men’s tournament. Terms were not disclosed.

Most recent

Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.

Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.

The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.

Spanish bank Santander has extended its LaLiga title sponsorship by one season – 2020-21 – at a similar fee, SportBusiness Sponsorship has learned. The deal was signed in March.