Banking

Financial services company UniCredit is in talks to renew its partnership with the Uefa Champions League for the 2015-16 to 2017-18 cycle, after a strong return on investment from its current deal.

UK asset management firm Threadneedle Investments decided to upgrade to a global position in triathlon, having trialled the sport as a local partner of the PruHealth London Triathlon, last year’s ITU World Series Grand Final.

Golf’s European Senior Tour has agreed an extended three-year sponsorship agreement with Mauritius Commercial Bank to keep its season finale at Mauritius’ Constance Belle Plage course until 2017.

NFL American football team Baltimore Ravens has signed a 10-year extension to its stadium naming rights partnership with commercial banking group M&T Bank, in a deal worth $60m (€43.8m).

Swiss financial services firm UBS has agreed a four-year extension to its sponsorship of the Swiss Athletics governing body.

Australasian banking group ANZ has announced a three-year extension to its commercial agreement with New Zealand Cricket.

Sponsorship has proven a “flexible instrument” to financial services company UniCredit that has supported brand building and will provide a platform for future business related objectives, Daniele Penna, head of strategic sponsorships at UniCredit Group told Sports Sponsorship Insider.

German Bundesliga top-tier football club Borussia Mönchengladbach has signed a five-year extension to its kit sponsorship deal with retail bank Postbank.

International banking group HSBC has reached an agreement to become the official bank of the PGA Championship of golf’s European Tour.

Global banking brand Barclays has refocused the strategy for its title sponsorship of the English Premier League this season on brand engagement rather than media delivery, according to David Wheldon, Barclays head of brand, reputation and citizenship.

International banking group Standard Chartered has signed a three-year extension to its title sponsorship of the Singapore Marathon.

Singapore-headquartered OCBC Bank has reached a five-year agreement with the Women’s Tennis Association to become the official card partner of its season-ending WTA Championships in Singapore.

Banking group ANZ has extended a deal for the naming rights to the former Olympic stadium in Sydney, Australia, until 2017.

English Premier League football club Manchester United has agreed a four-year sponsorship deal with Serbian bank Eurobank.

Financial services institution Standard Bank Namibia has announced a three-year naming sponsorship for the Namibia Football Association’s new Super Cup competition.

German Bundesliga football club Schalke 04 has signed four-year extensions to its partnerships with regional banks Volksbank Ruhr-Mitte and VR-Bank Westmünsterland.